May 18, 2012

10 Ideas For Real Estate Video – Part II

 10 Ideas For Real Estate Video – Part II
Image via Wikipedia

Needing more ideas for your real estate video? Video is a great way to build your “trusted advisor” status, so here are a few more ideas to help you do just that. As a continuation of my series 10 Ideas for Real Estate Video, here we go with Part II which includes two more content ideas for your real estate video.

3.  Featured Business

Do a video featuring a favorite local business in your market area. You can do this by simply taking your camera to local restaurant, shop, or service provider in your town. Take shots of the scenery place of business, interview the owners or workers, and make mention why this is a favorite spot to do visit or do business. It is a great cross promotion tool, a great way to show off your neighborhoods to outsiders, and another way to show your area expertise. you can even consult with the business for them to offer special discounts and offers to your viewers.

4.  Highlight a Community Event

Show off a different side of yourself and your community. Highlight a special community charity you are involved in, or a special community event that speaks to you. If you are involved in something like Relay for Life, take along your camera and show highlights of the event, interview organizers and participants on why they are involved and show why it is important to you.

You could also take your camera along to special or unique festivals or parties that go on in your community. Whether it is a fall festival with pumpkin patches and scarecrows, or something that is unique to your community, show it off. It is another way to show how you are involved in your community,  show off why it is a great place to live, and again it helps to build your “trusted advisor” status.

 10 Ideas For Real Estate Video – Part II

 10 Ideas For Real Estate Video – Part IIMegan E. Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 10 years of experience working within the real estate industry, Megan and her team Virtual Assistants provide top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. Megan E Barber is also the creator and author of The BVAS Connection and VA Mommy.

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10 Ideas For Real Estate Video – Part I

300px Flip mino video camera 10 Ideas For Real Estate Video   Part I

Image via Wikipedia

Video is becoming a popular tool in the real estate agent’s marketing plan. And why not? YouTube happens to be the worlds second most popular search engine. That is why it is a great idea to incorporate video into your real estate business. Not only do you get exposure on YouTube, videos make great content for your blog, real estate website, Facebook Pages, and more.

Many agents really want to start using video, but draw a blank as to what kind of topics to do real estate videos on. So here is my first installment of my 10 Ideas For Real Estate Video.

1.  Video Tour of Homes

One of the most obvious ways to use video for real estate is to do video tours of your listings. As a form of a virtual tour, simply take a video walk-through of the home. Take shots of the front and the surroundings on the street, then walk through the front door and take viewer through the home as if they were walking through it in person. This is something that can easily be done with your own camcorder if you have the right tools (a decent camcorder, a tripod, and simple editing software). If you are marketing a “high end” or luxury listing, or you just don’t have the time, then I recommend hiring a professional to make the video tours.

(No camcorder or budget for a professional? You can also make a video tour by stringing together still photos using such software as RealEstateShows, Animoto, and more.)

This is a great tool to use for buyers too! Take along your camera on showings to record the homes your buyers are viewing. Then you can email your videos afterward to remind your buyers about exactly what they have seen. Or you can send the videos to their far-away spouses or family members to take a look.

2.  Tour of Neighborhoods/Towns

66347561 ef7fc30461 m 10 Ideas For Real Estate Video   Part I

Image by cobalt123 via Flickr

Build your trusted “local expert” status by taking a video tour of the neighborhoods and towns you serve. Show off the great neighborhood features, the local parks, favorite local hot spots and shopping. Highlight everything that makes that neighborhood unique and a great place to live. It is a great way to show those thinking of relocating to the area why they should move there.

Do you serve a selling area comprised of several distinct neighborhoods? Do a separate video for each of them. The more content you can provide, the better.

For an excellent way to do a call to action:  Invite your viewers and current residents to request that you highlight their favorite neighborhoods or parts of the area.


Did those help get your creative juices flowing? Stay tuned for eight more ideas coming up in future installments of 10 Ideas For Real Estate Video.

 10 Ideas For Real Estate Video   Part I

 10 Ideas For Real Estate Video   Part IMegan E. Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 10 years of experience working within the real estate industry, Megan and her team Virtual Assistants provide top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. Megan E Barber is also the creator and author of The BVAS Connection and VA Mommy.

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More Adventures in Video – New Intro

Here I am having more fun with using video. Here is the latest video I posted just yesterday. It’s a little bit of a company intro giving some history on my business and why I became a Real Estate Virtual Assistant. Enjoy!

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Mega Props to Coldwell Banker on YouTube

cbScreenshot 300x166 Mega Props to Coldwell Banker on YouTube

Lately I have been exploring the uses of video for my own business as well as how to best help my agent clients use real estate video for their own business.  While doing this, I ran across Coldwell Banker’s very cool YouTube channel, Coldwell Banker On LocationSM. It launched in May of this year, and though my own area doesn’t have as much activity, I am quite impressed with the look of it and it’s potential.

On the consumer end, I think the page itself is very cool with an interactive map a the top with your selected location, and all videos uploaded from Coldwell Banker agents from the selected radius. This includes listing videos, agent promotional videos, etc.

For Coldwell Banker and their agents, I think this channel and its setup is incredibly smart. This benefits their agents by allowing them to upload their own videos of their listings, personal promotion, or community videos, and it helps increase the agent’s exposure. It is also great for Coldwell Banker to help increase their brand exposure and possibly making it the go-to channel on YouTube for real estate.

Social media has become an increasingly valuable real estate marketing tool, and with their presence on Facebook, YouTube, Twitter, and more, Coldwell Banker seems to be a step ahead of most of the other big brokers right now. I have a few of their lucky agents as clients, and as their Real Estate Virtual Assistant I am eager to help them utilize these awesome tools their broker has provided them.

If you are not a Coldwell Banker agent, that’s not a problem. You can still have a kick butt YouTube channel on your own. Your Real Estate Virtual Assistant can not only help with your video marketing strategy, but help you develop and implement your overall social network marketing strategy as well.


Megan Barber is a Real Estate Virtual Assistant, owner of Barber Virtual Assisting Solutions, LLC,  and runs blogs, The BVAS Connection and The Virtual Perception. Megan has been in a Virtual Assistant for 4+ years and has spent 10+ years doing the “behind-the-scenes” work in the real estate industry assisting agents with their real estate marketing and transaction needs.

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