Real Estate Marketing Tools &Tips from Real Estate Virtual Assistant, Megan E Barber
I find Generational differences in their communications and buying behavior super fascinating. When it comes to real estate marketing in the current times, how to market to and speak to different generations is very important. They each have their own communication style and comfort level with technology that you must take into account.
This fabulous infographic that originally came from Smith and Associates, displays the differences perfectly!
What separates Rich Real Estate Agents from the Poor Real Estate Agents? Check out this awesome infographic and survey from Active Rain. Lots of striking information in this, definitely worth checking out.
It’s been a little while, but I think it’s time for a new installment of Recommended Reading. There has been some great posts lately with tips and insight covering a broad spectrum real estate marketing, social media and more. Taking time to read them will not be a waste of your time, I promise!!
Here is the latest collection of great reads from around the web that I think are of benefit to you:
There have been some great articles out there lately touching on subjects closely related to real estate, social media, and marketing. So here is my latest edition of recommended reading, things I think you should know. Enjoy!
5 Secrets to Being Successful on Twitter – This one of the best articles I’ve found explaining the nuances of Twitter and how to use it correctly for your real estate business.
5 Common Real Estate Website Myths – Debunked – A fantastic article from Geek Estate Blog. Still believe your Broker’s site is good enough?
Your Facebook Business Page is Worthless – The Future of Real Estate Marketing- Your Facebook page not living up to your expectations? You’re probably doing it wrong.
4 Tips To Maximize Your Twitter Marketing – Social Media Examiner – It is all about planning organizing and expanding.
5 Ways iCloud Will Change How Real Estate Teams Run Their Businesses – Apple’s new iCloud service will be a game changer on the consumer market. This article highlights the practical uses for your real estate business. Great news for Mac users (of which I will soon join the club), but also PC users will not be left out.
Want More Sales? Pump Up The Experience – Amp up the consumer experience for your buyers and sellers. Make sure to wow them with these tips.
Recently I had the pleasure of being interviewed by the creators of Online Biz Insiders, Carla Wilson and Mary Motz, for their potcast. It was much fun, and we talked about the tasks that we typically handle for REALTORS, the value of our services, and much more. Click on the link above and check it out!
Be sure to check out all the other episodes of their fabulous Online Biz Insiders podcast as well, where you will find great tips and tools for online marketing, productivity and more!
Posted via email from megbarberva’s posterous
In part 3 of my series on the 10 ideas for real estate video, I give you two more content ideas for your real estate videos. Make sure you didn’t miss Part 1 and Part 2.
5. Real Estate Q&A
Create videos of the Q & A variety. Have some frequently ask questions that you want to address? Create a video that can answer those. You can also create call to action on your blog or website and invite your viewers and readers to ask you questions about real estate, the market, about your local area, anything. Then, create a video to take the opportunity to answer each of those questions to broadcast on your blog and YouTube channel. It is a great way to showcase your knowledge and expertise about your business and local market. If you are not an expert when it comes to a particular question, or they happen to be of a legal nature, enlist some of your professional friends and colleagues (attorneys, loan officers, etc) to speak on your video to answer those questions.
(As in your offline life, be sure that you make videos answering questions that you truly know the answer to. Make sure not dispense legal advice or give definitive answers to subjects you truly are not trained or experienced in.)
6. Interview Your Happy Buyer and Seller Clients
Ask your past and present clients to let you interview them a little bit and share their personal experience in buying or selling a home. Invite them to tell their personal story about the buying/selling process, their fears, their excitement, and what they had learned. With your buyers, you can try doing this immediately after the closing table while clutching their new house keys and filled with excitement about moving in to their new home.
You can ask your clients to add a little testimonial for you and the end, but it’s not totally necessary. Just showing real people that are happy with the outcome of their real estate transaction, and that you were the one behind helping them could be testimonial enough without actually saying it.
If you do one of these kind of videos, be sure to have a video release form getting the right to use the image/video of them with permission to use in your blog, YouTube channel and other marketing purposes. It’s good to have all of your bases covered.
I am a real estate virtual assistant, and it is no secret that I run the business from my home office. Occasionally, my husband and young son let me venture outside of the home office for a day. So when I saw that the RE BarCamp Philadelphia was happening May 27th, I jumped at the chance to fit it into my schedule. I was really looking forward to it. Heck, just getting out for a day sans diaper bag, is thrill in and of itself. So, last Thursday, I dropped the munchkin off at Grandma’s and headed to Philadelphia for a day to attend the RE BarCamp Philadelphia (or #rebcphl).
I was way excited to listen and learn, and to get the opportunity to meet many awesome real estate folks I see on my social media streams on a daily basis. And REBCPHL didn’t disappoint.
First of all, the venue, World Cafe Live, had to be the coolest I’ve ever been to for an event like this. It was a great atmosphere, a great casual setup, the music in between was fun, and lunch was great. Not a bad location at all. Since I’m little new to the area I didn’t know this place was there, but now it’s on my radar and I may be back for their many great musical acts.
I spent my time there observing, listening, learning and contributing where I could. Many of the sessions were on 
social media related topics, which of course has been the hottest topic over the last couple years. A couple of the most intriguing topics to me included discussion on “taking it offline” (which almost turned into a smartphone addicts anonymous meeting). Then the Raise the Bar (or “RTB”) discussion had me very interested even though I’m not an active REALTOR. It shocks me that some in the industry seem so resistant to raising the bar on professionalism and holding themselves (and each other) to a higher standard.
All in all it was a great event. I met some great people that I’ve networked with online, and made a few new friends. I am looking forward to the next RE BarCamp that comes to my neck of the woods. Next time, I might even present at a session.
Lastly, let me ask you to take a moment and help out a great friend of the RE.net, Joe Ferrara. He was diagnosed with an aggressive malignant brain tumor and he and his family need all the prayers, love, and support they could get. And check out the Friends of Joe Ferrara group started up on Facebook.
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