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September 22, 2014

Recommended Reading – 10.20.11

reading2 300x199 Recommended Reading   10.20.11It’s been a little while, but I think it’s time for a new installment of Recommended Reading. There has been some great posts lately with tips and insight covering a broad spectrum real estate marketing, social media and more. Taking time to read them will not be a waste of your time, I promise!!

Here is the latest collection of great reads from around the web that I think are of benefit to you:

 Recommended Reading   10.20.11

 Recommended Reading   10.20.11Megan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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11 Weeks Left in 2011? Let’s Get Ready for 2012 NOW!

hour glass 220x300 11 Weeks Left in 2011? Lets Get Ready for 2012 NOW!Believe it or not, there are only 11 weeks left in 2011! We are firmly in the 4th quarter and have you examined your progress on your 2011 business plan? Are you flying blind without one? Well whatever your answer, there is no time to waste. The time to implement is now if you want 2012 to get off to a great start.

Some say that if you start your business January 1st 2012, you are already behind. Real estate is a lag industry and things can take 60-90 days of implementation to see any results. So if you don’t start until January, you may not see any results for several months (especially in this slow economy).

The best marketing advice I’ve ever received is to ramp up your marketing efforts and activities in the 4th quarter so you can see your results once the new year hits and get it off to a fabulous start. If you wait too long, you may find it harder to reach your business or revenue goals because you were waiting for leads to convert and get those marketing results to appear. Market for next year starting NOW!

Starting now, there are probably a few things you can be doing differently, or at least get started on, that can get your 2012 started off right. For example, you can:

  • Start a blog or dust off that blog you have been neglecting and post regularly (at least 2-3 times a week to start)
  • Give your website a makeover and make sure the focus is on the consumer, and not what a great REALTOR you are.
  • Create or find deliverables that your prospects would actually want to sign up for and get those leads starting to come into your pipeline
  • Increase your visibility on Facebook and make a business pages focusing on the neighborhoods and communities you serve.
  • Start up on Twitter and be visible, engage, and share with your followers.
  • Start using video! Promote your properties, your expertise, and your market area
  • Be sure to keep your social media activities ongoing and never let anything get stale or make people wonder if you are still in business.

It is the perfect time to examine your current business plan (if you have one) refine it, in start implementing NOW so you can have a fabulous 2012. So take some action! I want you to start it off with a bang!

Have some marketing ideas you can implement now to get next year off to a great start? I would love to hear them! Please leave me a comment below!

 11 Weeks Left in 2011? Lets Get Ready for 2012 NOW!

 11 Weeks Left in 2011? Lets Get Ready for 2012 NOW!Megan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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Recommended Reading {2.22.11}

reading 300x200 Recommended Reading {2.22.11}Daily, I come upon great articles and blog postings that I think you should read. I regularly post links to them on my Facebook page, but I thought I would also start to post here my favorite articles weekly that I think you should read.

Here are is the recommended reading for this week:

8 New Facebook Page Changes: What You Need to Know – Social Media Examiner

Real Estate Agent Email Marketing Gone Wrong – GeekEstate Blog

Realtors Should Backup Their Entire Facebook History – AgentGenius

Have You Even Broken Ground - Tech Savvy Agent <<< This presentation is one you MUST WATCH

10 Reasons You Will Never Generate a Lead Through Social Media – Real Estate Tomato

Enjoy the above and happy reading!

 Recommended Reading {2.22.11}

 Recommended Reading {2.22.11}Megan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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1 in 11 humans Are on Facebook [infographic]

media httpsocialcomme gGElv.png.scaled500  1 in 11 humans Are on Facebook [infographic]

I ran across a few great infographics on Social Commerce Today, including the above illustrating the growth of Facebook over 2010, top brands, and demograhpics. Click the image above to read the great post.

Anyone out there still unsure about the importance of building a presence for your business on Facebook?

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  1 in 11 humans Are on Facebook [infographic]

  1 in 11 humans Are on Facebook [infographic]Megan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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Update on the New Facebook Pages

old new fbpages 300x182 Update on the New Facebook PagesFacebook has changed once again, though this time we were expecting it. Facebook pages now have a new look and some awesome new features.  In the midday hours yesterday, the much buzzed about preview of the new Facebook Pages was rolled out. The official switch date for all Facebook pages is March 10, 2011, but yesterday Facebook gave many the option to upgrade their pages early (which of course I did).

So what in new with Facebook Pages?  Let me give you an overview.

New Look

The new Facebook pages now closely resembles the new Facebook profiles that were rolled out in December 2010. Now they feature the addition of the 5 image banner at the top of the page and tabs have been removed and moved to the section beneath the page’s Avatar. So now any of your custom FBML tabs, or applications you’ve added to your page have been moved to this new spot.fbscreenchange 300x122 Update on the New Facebook Pages

Another change to the look, albeit small, is they’ve added an “Edit Page” button in the upper right hand corner of your page, instead of a link below the page avatar.

New Features

Now here is the best part. Facebook has added a bunch of fantastic new features that make managing your page and your page’s content so much better.

  • You can now receive immediate email notifications when people post, comment or interact with your business page. Beforehand it was difficult to track people posting on your page unless you were regularly monitoring it.
  • You now have the option to post, comment, update or like, as yourself or as your business page. It is a great opportunity for you to be able to promote your brand/business on other page while commenting or other interactions using your Page.
  • You have the ability to change the category your page appears under. So if you want to switch from a Local Business or Place, to a Company or Organization, you can.
  • You have the option to change the arrangement of the posts on your wall to be either the order of the most recent postings or order them by the most popular or “relevant” posts on your wall.
  • You can feature your self or your business partners as the page owners of your business page. Prior to this, it was difficult to tell who owned or ran a particular page, but now you have that option.featuredFB copy Update on the New Facebook Pages
  • You can feature up to 5 of your favorite liked pages over on your left hand sidebar. So feature other business pages of yours, or your favorites.
  • Just like in the new Facebook profile layout, there is now the banner of 5 images across the top. You can use this area to feature your listings, or you can get creative and carry your branding message across.

What stays the same?

  • You still have the ability to designate one of your other tabs as default landing tab. So if you would like your custom welcome tab to be the first thing a user sees, you still can. If you had done this previously on the old version of your page, there is a chance that you will need to redo it after you upgrade, so it is best to double check.
  • FB permissions copy Update on the New Facebook PagesYour custom landing tabs have remained the same width as before at 520 pixels wide. So no need to fear making your costom tabs you worked so hard on even narrower.

What else?

The location of the tabs has moved to a much less conspicuous place (as noted above). They are small links directly under the page avatar. So this means if you want to draw attention to your custom page tabs that you (or your assistant) have worked so hard to create, then you will need to get creative and perhaps draw attention to them using your page avatar.

Also, rumor has it that Static FBML will also be going away after March 10, 2011. Pages that are currently using custom tabs with FBML, can still remain. But it has been rumored that one will not be able to create new tabs using FBML. What will take it’s place?  We shall see.

Overall, I think the changes that Facebook has made to the are pretty great for those using Facebook pages for real estate, or any other industry. It gives many more options on how you can display yourself and your content, and it is a fresh new look.

What are your thoughts about the new Facebook Pages?  I would love to hear it, so please leave a comment below to state your thoughts or your questions about the new pages setup.

Coming soon: A full video review for my Getting Down to Basis series displaying layout and giving the lowdown how-to on set up the new Facebook Page.

 Update on the New Facebook Pages

 Update on the New Facebook PagesMegan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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Changes in How to Create a Facebook Page – Video

FacebookPageCreation 300x221 Changes in How to Create a Facebook Page   VideoJust a week ago I posted a “How to Create a Facebook Page” video tutorial in my Getting Down to Basics series.  Just when I show you one way, Facebook changes the game a little bit.

Facebook has rolled out some changes this week that slightly augments the way you create a Facebook page, as well as a whole new look to Facebook pages. So in my latest videos, More on Facebook Pages, Part 1  below will show you the changes they made to the create a page screen. Check it out!

Stay tuned Part 2 where I cover the new Facebook Pages layout and the cool new features they added!

Have any questions or a request for a tutorial on Facebook or any other tech tool?  I would like to hear about it!  Please leave me a comment below with your questions or suggestions.

 Changes in How to Create a Facebook Page   Video

 Changes in How to Create a Facebook Page   VideoMegan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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How To Create a Facebook Page – Video

In this latest installment in the Getting Down To Basics series, I created a video tutorial for how to create a Facebook Page for your real estate business. In a recent post I went over the differences between a Facebook Profile and Facebook Page, so here I am going one step further.

I have encountered many agents that knew they needed a Facebook page for their business, just didn’t know how to actually make one. So in the following video I made, I show you just exactly where to go to create a new page and some basic page setup. Enjoy!

I want to hear from you! Have anything to add, or a request for future tutorials? Please leave a comment below and let me know what you want to hear.

 How To Create a Facebook Page   Video

 How To Create a Facebook Page   VideoMegan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.

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