via activerain.com

Are you available to your clients 24/7/365? Have you tried but burned out? Balance in business and life is a good thing. I run into this in my own business. I’ve had past clients think that because their business is 24/7, mine should be too. No thanks! It really is a good idea to set regular business hours and to set good boundries with your clients.
This is a great post on this from Active Rain. Now go read it!

Posted via email from megbarberva’s posterous

Needing more ideas for your real estate video? Video is a great way to build your “trusted advisor” status, so here are a few more ideas to help you do just that. As a continuation of my series 10 Ideas for Real Estate Video, here we go with Part II which includes two more content ideas for your real estate video.

3.  Featured Business

Do a video featuring a favorite local business in your market area. You can do this by simply taking your camera to local restaurant, shop, or service provider in your town. Take shots of the scenery place of business, interview the owners or workers, and make mention why this is a favorite spot to do visit or do business. It is a great cross promotion tool, a great way to show off your neighborhoods to outsiders, and another way to show your area expertise. you can even consult with the business for them to offer special discounts and offers to your viewers.

4.  Highlight a Community Event

Show off a different side of yourself and your community. Highlight a special community charity you are involved in, or a special community event that speaks to you. If you are involved in something like Relay for Life, take along your camera and show highlights of the event, interview organizers and participants on why they are involved and show why it is important to you.

You could also take your camera along to special or unique festivals or parties that go on in your community. Whether it is a fall festival with pumpkin patches and scarecrows, or something that is unique to your community, show it off. It is another way to show how you are involved in your community,  show off why it is a great place to live, and again it helps to build your “trusted advisor” status.

All you have to do is submit a video that is 3 minutes or less, explaining why you should get an all-expenses paid trip to NARdiGras 2010, NAR’s annual conference and expo happening November 5-8. Looks like a fun contest and a pretty great prize as well. A few years ago I attended the NAR Conference & Expo in Vegas, had a blast, and met all sorts of industry greats.

Winner of the contest receives, full conference registration, round-trip airfare, hotel room for 3 nights, and $300 gift card for expenses. The winner’s video will also be displayed on the REALTORS® Conference & Expo home page.

Video submission deadline is August 15th, and the voting for the finalist happens August 23rd – September 13th. So get creative, show off you awesome video skills, plead your case, and be sure to include the phrase “NARdiGras 2010, the REALTORS® Conference & Expo in New Orleans.”

For more information on the contest and guidelines, check it out here.

Good Luck!

Image via Wikipedia

Video is becoming a popular tool in the real estate agent’s marketing plan. And why not? YouTube happens to be the worlds second most popular search engine. That is why it is a great idea to incorporate video into your real estate business. Not only do you get exposure on YouTube, videos make great content for your blog, real estate website, Facebook Pages, and more.

Many agents really want to start using video, but draw a blank as to what kind of topics to do real estate videos on. So here is my first installment of my 10 Ideas For Real Estate Video.

1.  Video Tour of Homes

One of the most obvious ways to use video for real estate is to do video tours of your listings. As a form of a virtual tour, simply take a video walk-through of the home. Take shots of the front and the surroundings on the street, then walk through the front door and take viewer through the home as if they were walking through it in person. This is something that can easily be done with your own camcorder if you have the right tools (a decent camcorder, a tripod, and simple editing software). If you are marketing a “high end” or luxury listing, or you just don’t have the time, then I recommend hiring a professional to make the video tours.

(No camcorder or budget for a professional? You can also make a video tour by stringing together still photos using such software as RealEstateShows, Animoto, and more.)

This is a great tool to use for buyers too! Take along your camera on showings to record the homes your buyers are viewing. Then you can email your videos afterward to remind your buyers about exactly what they have seen. Or you can send the videos to their far-away spouses or family members to take a look.

2.  Tour of Neighborhoods/Towns

Image by cobalt123 via Flickr

Build your trusted “local expert” status by taking a video tour of the neighborhoods and towns you serve. Show off the great neighborhood features, the local parks, favorite local hot spots and shopping. Highlight everything that makes that neighborhood unique and a great place to live. It is a great way to show those thinking of relocating to the area why they should move there.

Do you serve a selling area comprised of several distinct neighborhoods? Do a separate video for each of them. The more content you can provide, the better.

For an excellent way to do a call to action:  Invite your viewers and current residents to request that you highlight their favorite neighborhoods or parts of the area.

I am happy to announce that I recently passed the IVAA Certified Virtual Assistant examination with flying colors and am now considered a Certified Virtual Assistant ( a.k.a. CVA) by the one of the leading VA organizations, the International Virtual Assistants Association.

More on my CVA announcement from IVAA:

This designation is the industry standard for excellence. It is no small accomplishment to have passed the CVA examination, which tests VAs at an advanced level as opposed to core competencies. The IVAA CVA examination is the only VA examination-format certification that tests a VA in many areas of a VA practice.

I am happy to have this certification under my belt and a plan to display it with pride and to uphold the same high professional standards as always. Thanks for the opportunity IVAA!

Thanks for letting me toot my own horn for a minute!

Image via Wikipedia

Have you seen my latest video posted to YouTube? You still need a great real estate website? Well now at BVAS, we are offering WordPress website design! Check out what I had to say about the recent development.

So if you are interested in starting a new real estate website and real estate blog using the WordPress platform, visit my  website for more info and contact us today!

Just wanted to take a minute to wish all of my American friends, Happy 4th of July! Hope you are all celebrating with lots of BBQs, family, friends and fireworks!

Happy Birthday USA!

Freedom’s natal day is here.
Fire the guns and shout for freedom,
See the flag above unfurled!
Hail the stars and stripes forever,
Dearest flag in all the world.
~Florence A. Jones

via activerain.com

This post from Active Rain is a fantastic read. Internet leads have a tendency to take a long time to convert. You need to incubate them and create front of mind awareness for a quite awhile before they are ready to make their move. Many agents give up on these “cool” or slightly warm leads and chase after only the “hot” ones. Have patience and be consistent in your marketing efforts. Go read this great post!

Posted via email from megbarberva’s posterous

via michaelhyatt.com

I know in real estate you run into the “high-maintenance” client probably more often than most businesses. Today I stumbled upon this great post via Twitter – Three Reasons You Can’t Afford That High Maintenance Client. It is a fantastic read and something you should really take to heart. As bad as you think you “need” the money and take on any listing that comes your way no matter how hard headed the seller is on that way-too-high price, it ends up costing more of your time, sanity and money in the end. Click on the above link below the photo and check it out.

Posted via web from megbarberva’s posterous

I was way excited to listen and learn, and to get the opportunity to meet many awesome real estate folks I see on my social media streams on a daily basis. And REBCPHL didn’t disappoint.

First of all, the venue, World Cafe Live, had to be the coolest I’ve ever been to for an event like this. It was a great atmosphere, a great casual setup, the music in between was fun, and lunch was great. Not a bad location at all. Since I’m little new to the area I didn’t know this place was there, but now it’s on my radar and I may be back for their many great musical acts.

I spent my time there observing, listening, learning and contributing where I could. Many of the sessions were on social media related topics, which of course has been the hottest topic over the last couple years. A couple of the most intriguing topics to me included discussion on “taking it offline” (which almost turned into a smartphone addicts anonymous meeting). Then the Raise the Bar (or “RTB”) discussion had me very interested even though I’m not an active REALTOR. It shocks me that some in the industry seem so resistant to raising the bar on professionalism and holding themselves (and each other) to a higher standard.

All in all it was a great event. I met some great people that I’ve networked with online, and made a few new friends. I am looking forward to the next RE BarCamp that comes to my neck of the woods. Next time, I might even present at a session.

Lastly, let me ask you to take a moment and help out a great friend of the RE.net, Joe Ferrara. He was diagnosed with an aggressive malignant brain tumor and he and his family need all the prayers, love, and support they could get. And check out the Friends of Joe Ferrara group started up on Facebook.