Real estate websites have become one of the mainstays of a Realtor’s marketing plan. And one of the first things one needs when starting a new real estate website is a great domain name. A common thing that I notice is that many agents decide to choose their own name as their domain name. But what I don’t think many agents realize, is that choosing their own name as a domain, is a big mistake. Picking your own name as a domain is easy, but is it right? From one of my favorite real estate marketing books, Real Estate Rainmaker Guide to Online Marketing, author Dan Gooder Richard mentions as one of the "New Rules" – Your brand should never be your name. Let’s think about the big picture here. When building an internet presence or an overall marketing presence, you are building a brand. Building your brand can take a significant amount of time an money to promote and make successful. Well after a time running a successful real estate business, someday you may wish to retire. Can you see where I am going here yet? Essentially you want a brand that is attractive and "saleable" to potential buyers that may want to take on your business once you decide to retire. And if your brand is something that can be easily transferred to a new buyer, that obviously makes it worth a lot more money. Well if you are using your name as your brand, or as your domain name, how easily transferable or attractive would it be should you decide to sell the business you worked so hard on? I don’t believe many agents haven’t give this much thought when developing thier websites. How attractive would a brand that was by some other person’s name be to you? So how should you go about choosing a great domain name for your site? Take the ego out of it. Your real estate site is not about all about you but about the consumer. Think about the areas you serve and the consumers you want to reach and what they may be interested in. Think of a geographical area or specific property type that you specialize in. Have you already chosen your own name as your domain name? Don’t fret! Landing pages can be your answer! Without having to completely change to a new site or completely change the domain over to something new, you can still use great targeted domain names while still keeping the main website. You can buy several domains like (and these are just for the sake of example) YourTownHomeBuying.com, YourTownCodos.com to target certain property types or market segments, and take them to landing pages that correspond to that item. Same with domains that target certain geographical areas and landing pages in your site to go with. Good luck and happy naming!
Megan Barber is a Real Estate Virtual Assistant, owner of Barber Virtual Assisting Solutions, LLC, and runs blogs, The BVAS Connection and The Virtual Perception. Megan has been in a Virtual Assistant for 4+ years and has spent 10+ years doing the “behind-the-scenes” work in the real estate industry assisting agents with their real estate marketing and transaction needs.