In this previous post, Technology Fun for Real Estate – QR Codes , I gave an introduction into the world of QR codes, what they are, how to get them, and what you can do with them. Today I want to dig into them a little more and talk about some ways to spice up your listing marketing by using QR codes and using them effectively.
Don’t know what they are yet? Check out my previous post
So you have a new listing, and want to enlist the technology of these curious looking codes to promote to mobile users. how do you do it? First of all, you will need decide on the destination you want to direct your mobile users to. It helps to have a mobile friendly page to direct them to that can convey all the listing info easily. Here are my 3 favorite uses:
- Most single property websites are also mobile ready. Simply use a generator like Goo.gl (which I love for it’s tracking ability) to turn your single property site url into a QR code. Some single property website providers, like Real Bird, have even added the ability to generate QR codes for you to use in their services.
- If you are not a user of single property websites, another option you can use something called vyoo.it. From the samepeople that brought you Postlets, vyoo.it allows you to create a fabulous looking mobile ready page, packed with all the details of your listing including pictures and your contact info. And if you are a current Postlet user, you can save yourself a step since you can automatically import the Postlet url to populate the vyoo.it page for you. Super simple!
- Another great destination to direct your QR code to is to a video or virtual our. YouTube, for example, is already
optimized for mobile viewing, so sending your mobile visitors right to the video tour on YouTube is a perfect match. Imagine a potential buyer standing outside your listing and scanning the code off the sign to be taken to the virtual tour instantly. And if they’re holding a flyer in their hands with a majority of the property information, it makes little sense to direct them to a site that rehashes the same information. So why not send them to the video tour? Just use a generator like Goo.gl to make the QR code.
Now where should you put these codes to market your listing? Naturally, some of the best palces to put these codes are on your property flyers, “Just Listed” card, or on signs and sign riders. Anywhere that you can reach potential buyers that would be interested in your property.
A couple more quick tips before I go: I recommend when using QR codes in your marketing, is to add in small print instructing users to scan the code with their phone’s reader. And just so you don’t completely alienate non-smartphone users (or those that still can’t figure out this scanning thing), provide the short url that can take mobile and non-mobile users to the same destination.
If you know of some creative spots to add your QR codes for marketing your listings, I would love to hear them in my comments down below. and coming up soon, I tell you how to utilize these things on your signs, business cards, and more. Plus I’ll include various QR code vendors who provide great products and solutions using QR codes. Stay tuned!
Megan Barber is a Real Estate Virtual Assistant, and owner of Barber Virtual Assisting Solutions. With over 12 years of experience working within the real estate industry, Megan provides top notch real estate support services such as marketing, lead follow-up, social media, WordPress websites, and more. She is also author of VA Mommy and Co-Founder of REVA Academy, a Real Estate VA Training program.