In part 3 of my series on the 10 ideas for real estate video, I give you two more content ideas for your real estate videos. Make sure you didn’t miss Part 1 and Part 2.
5. Real Estate Q&A
Create videos of the Q & A variety. Have some frequently ask questions that you want to address? Create a video that can answer those. You can also create call to action on your blog or website and invite your viewers and readers to ask you questions about real estate, the market, about your local area, anything. Then, create a video to take the opportunity to answer each of those questions to broadcast on your blog and YouTube channel. It is a great way to showcase your knowledge and expertise about your business and local market. If you are not an expert when it comes to a particular question, or they happen to be of a legal nature, enlist some of your professional friends and colleagues (attorneys, loan officers, etc) to speak on your video to answer those questions.
(As in your offline life, be sure that you make videos answering questions that you truly know the answer to. Make sure not dispense legal advice or give definitive answers to subjects you truly are not trained or experienced in.)
6. Interview Your Happy Buyer and Seller Clients
Ask your past and present clients to let you interview them a little bit and share their personal experience in buying or selling a home. Invite them to tell their personal story about the buying/selling process, their fears, their excitement, and what they had learned. With your buyers, you can try doing this immediately after the closing table while clutching their new house keys and filled with excitement about moving in to their new home.
You can ask your clients to add a little testimonial for you and the end, but it’s not totally necessary. Just showing real people that are happy with the outcome of their real estate transaction, and that you were the one behind helping them could be testimonial enough without actually saying it.
If you do one of these kind of videos, be sure to have a video release form getting the right to use the image/video of them with permission to use in your blog, YouTube channel and other marketing purposes. It’s good to have all of your bases covered.
Good luck and happy video recording! There are four more real estate video ideas to come, so stay tuned.
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