Referrals and testimonials can be the greatest business booster. And the best sources for referrals are your past happy clients. The problem is that so many agents haven’t mastered the “keep in touch” once the closing papers have been signed. And in the coming months and years, if they never hear from their agent again, the happy clients settle in and suffer from memory loss when someone asks them about an agent to assist in buying or selling.
Attention Agents, you need to combat this memory loss! Again, these past clients are your best source for referrals and repeat business, so you must keep in touch. It is super important to have a Post Closing follow up plan. One place that I like to direct my clients to use is The Personal Marketing Co and their ProPower client follow up program. It is what I like to call, “Post-closing follow up made easy”.
The plans from TPMCo include a 5 year follow up option full of postcards and magazines that will be mailed to your clients. One nice touch the program includes: In the first week your happy new home owners will receive a set of labels with their new address as well as a photo “keepsake” of the new home with a thank you message from you. And following that will be a series of postcards and magazines over the next 5 years (23 touches in all). All you have to do is enter your clients in the system, and they are taken care of without a second thought. All this is offered for $25 per enrollment.
Using something like this, along with your online marketing and social media efforts will help keep that front of mind awareness. Hitting them on all fronts will help ensure that your past clients will not suffer from amnesia later when someones asks them for a recommended REALTOR to help buy or sell a home.
You can reach The Personal Marketing Co at 800.458.8245 or online at www.TPMCO.com
Disclaimer: Megan Barber, The BVAS Connection, and Barber Virtual Assisting Solutions is in not an affiliate, not an employee, or not in any way a representative of The Personal Marketing Company. We received no kickbacks or money to promote them. We just like their product/service and thought it a good resource. Please do your due diligence before purchasing or using any product.
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