Social media is fast becoming a huge component to an agent’s online marketing strategy, and using Facebook is a major part of that strategy. If you STILL haven’t taken the Facebook plunge and started enjoying the additional reach and marketing opportunities, then it is time. Time to just suck it up and embrace the Facebook.
Facebook is not just another place for you to market, but a place to share and ENGAGE with your clients and prospects. It is another opportunity to become a trusted expert in your local market or among your friends and colleagues. Facebook claims to have 250 million active users, so think of how many of those users may be within your reach. What are you waiting for?
You better not be using lack of time as an excuse. Being active on Facebook doesn’t have to take up a lot of your time. So if that is the excuse you are still using, drop it. With a few applications and tools you can automate much of your Facebook updates and such that it will really only take you a few minutes a day to communicate, comment and engage with your Facebook friends.
In case you didn’t know already here are a few things that you can be doing in Facebook to help increase your online presence:
- Advertise your listings and use Postlets which can help you syndicate to Facebook as well as dozens of other places (DO NOT do nothing but promote your listings. Nothing is more annoying than a friend that does nothing but advertise)
- Add an RSS feed from your blog. It will automatically update when you have a new blog post.
- Connect your status updates with Twitter or Ping.fm. Make all your status updates in one place that will update Facebook automatically
- Talk about the latest open house or how excited you are about your first time buyers new home find.
- Converse directly with clients, friends and prospects and add a personality to the “brand”. Become someone they know and trust. (you don’t have to be all business all the time)
- Create a Business page that can include all of your business happenings, blog postings, newsletter sign up, and so much more. Then invite everyone to become fans so you can easily broadcast your important info to them.
There is a lot you can be doing in Facebook and you are running out of excused to not be on there. So if you are still a stranger to Facebook, stop what you are doing right now (I really mean it!) and get started by doing the following:
- Sign up for Facebook
- Set up your profile and don’t forget to add a picture
- Find some of your friends and colleagues
- Engage with people
- Set up a Business Page – or ask your real estate virtual assistant to help
- Become a Fan of BVAS!
And here are a few awesome places to get more tips and advice on how to use Facebook effectively for your business:
Using Facebook to Sell with Soul – A few dos and don’ts
6 Facebook Apps Every Realtor Needs
3 New Facebook Strategies For Building Your Personal Brand
Facebook – Genius Drip Marketing & Free
Megan Barber is a Real Estate Virtual Assistant, owner of Barber Virtual Assisting Solutions, LLC, and runs blogs, The BVAS Connection and The Virtual Perception. Megan has been in a Virtual Assistant for nearly 5 years and has spent 10+ years doing the “behind-the-scenes” work in the real estate industry assisting agents with their real estate marketing and transaction needs.
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