This great articlefrom SitePro news popped up in my inbox today and it got me thinking…
Over the last year I’ve wondered what was the value of LinkedIn or Facebook for my business. Why was it generating all this buzz in my industry and others? I joined both networks ages ago, but just wasn’t sure what the point of it was, other than to connect socially with friends and family on Facebook, or connect with my peers in my industry on LinkedIn. I understood the value of social networking to a degree, but these sites seemed to limited to me, not quite as valuable as something like Active Rain where I can blog and market directly to my audience (REALTORS).
Well it looks like I underestimated them. I am finding with more participation and more activity, I am actually getting noticed and have received viable leads from both places. Goes to show me that I should never rule out the power of these social networking sites and the possibilities they can bring.
Real Estate professionals especially should not underestimate the value of places such as LinkedIn and Facebook. ANYONE can potentially be your client, and what a way to reach consumers, market to them, and show them your knowledge & experience. Places like Facebook are no longer just for the kids anymore. Business and marketing is making up a big chunk of what is going on Facebook now.
For the blog behind the book, I’m On LinkedIn — Now What?, here are some good tips on how to utilize LinkedIn to work for you : http://imonlinkedinnowwhat.com/
© Megan E. Barber, Barber Virtual Assisting Solutions, LLC
Megan Barber is a Real Estate Virtual Assistant, owner of Barber Virtual Assisting Solutions, and publisher of The REAL Advantage E-Zine. Megan has spent 9+ years doing the “behind-the-scenes” work in the real estate industry assisting agents with their real estate marketing and transaction needs.
Hi Megan! I agree wholeheartedly… Facebook especially always seemed to be a more teen-driven distraction – but now I see the light. It really is whatever you make of it, and many are using it to effectively market themselves and share information.
P.S. I’m enjoying your Twitter updates! Have a great Memorial Day!!
[...] importance of online social networking seems to be a subject I am preaching about a lot to my real estate clients. But it is also crucial [...]
We also have the same thought before Megan that Facebook was nothing but only a social networking site with nothing much to do in gaining more potential consumer perhaps. But later on I realized the value of it as more people joining it the more chances that someone will recognize our product/service.
-Jan