Lately you cannot seem to go anywhere without people talking about Pinterest, how fun it is and how awesome it is for business. I’ve touched on the subject on using Pinterest for real estate a few times already. In previous posts, I talked about having the right expectation of it for your business (and what not to do), and gave some examples of how to use Pinterest to tie into your real estate business. I realized that some of my readers are still newbies, so today I am talking the basics.
First, Why Pinterest Matters?
Pinterest has become the fastest growing social network as of late. According to Compete, unique visitors jumped 155% from December 2011 to January 2012. Mashable reported recently that Pinterest is now the #3 ranked social network in the US. The point is, it gets HUGE traffic, and chances are there are many of your potential clients that use it regularly. Can you use it for marketing? You can, but as I pointed out before, it is important to do it authentically and in a smart way.
Another reason Pinterest matters? The potential to drive traffic back to your sites and blogs. I will delve into this more in an upcoming post, but Pinterest can potential have a huge impact in the incoming traffic to your site/blog if you post interesting and relevant images sourced from your own site. More to come on that later.
Who Uses Pinterest?
According to stats analysis sites such as Alexa and Infographic, Pinterest has about a 70% female user base. This group also reveals a higher than average percentage of college-educated users, with most being between 25-34 years of age. Certainly this is a growing sector of the homebuying world as well.
Basic Pinterest Lingo
Pin: An image posted to Pinterest
Pinboard: A themed collection of pins
Repin: Reposting someone else’s pin
Grab The “Pin It” Button for Your Browser
One fabulous goodie that Pinterest provides is a button for your browsers bookmark bar. Once installed on your browser, you can then Pin images on any website you are browsing and add it to one of your pinboards. It is quite convenient and makes pinning easy. Go find it HERE.
Still Need An Invite?
Pinterest is still running on an invite only system. You can go to the site and fill in your info to request an invite. If you want to get in on the Pinterest fun sooner, have a current Pinterest user to send you an invite (like me).
So those are some basics. As you can tell, this is one of my favorite topics to talk about. Coming up next in future posts, I’ll be talking about the traffic driving force of Pinterest, some Pinterest etiquette, and ways to build your following.
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