Pinterest is a fun new social network and a great visual diversion for most of it’s users. Now agents are trying to figure out a way to use Pinterest for real estate. Like I mentioned in my previous post, Pinterest is not a tool for self promotion or a magic lead generating solution. That being said, there are ways you can creatively use Pinterest in relation to your real estate business, to make new connections and even help with link building.
Before I launch into the various ways to use Pinterest for your RE biz, please heed this following warning… Please for the love of all things holy, DO NOT use Pinterest onlyas a vehicle to just post images of your listings to promote them. I’m serious. People do not go to Pinterest to search for real estate.
Moving on, here are a few ways you can relate the Pinterest social network to your business.
1. Showcase Your Community and Neighborhoods
Use lifestyle marketing and build your “trusted advisor” status by showing that you know you local community and neighborhoods well. Just like you can use video marketing to show off the great neighborhoods and area amenities, you can create pin boards on your Pinterest account to do the same. Curate pin boards with images of the neighborhood parks, city views, local landmarks, and the local restaurants and hotspots. Showcase what is great about the communities you work in the most and the lifestyle that people live there. It is a great way to show prospective buyers, connect to people in the community, and connect to people who interested in that area. You can do this for relocating buyers she meet with. When initially meeting with them, pull out your iPad (or laptop) and show them a collection of pin boards of the various neighborhoods that may suit their lifestyle or that they are considering. Again, it builds your status as a local area expert.
2. Home Decor, Dream Homes, & Landscaping
One thing I like to do on Pinterest is search for home decor ideas or features I want in the home of my dreams. You are in the business of selling homes, so why not create pin boards related to all things home decor or showcase photos of certain spaces? For example, I have made a pin boards consisting of Dream Kitchens, Dreamy Bedrooms, Dream Baths, and Outdoor spaces. It is a fun thing for me to put together and collect images what I want in my dream home. So again, because it relates to homes so it can relate to your real estate business. One agent I saw had gone a step further and encouraged their buyers to create pin boards of the things they wanted in their ideal home to help aid in the home search process. A great way to connect this social network to your real estate business.
You are more than just a Real Estate salesperson. You are not just a real estate robot. You have hobbies, interestes, and generally have a life outside of your work. So use Pinterest to display that. If your alter ego is a chef or you just love to cook, make pin boards full of your favorite recipes or ones that you want to try. If you’re a crafting addict like me, create pin boards with your own projects, or find great DIY & craft ideas you want to try yourself. Have fun and make things that reflect you. Just because you’re in the real estate business, there is no need to make Pinterest all about real estate (and it is NOT the place for self promotion anyways… have I mentioned that before?). Doing this can help you connect and meet others on this network who have similar likes and hobbies.
Who’s doing it right?
There are ways to tie this social network into your real estate business, and here is a collection of those in the industry that are doing it right on Pinterest and I generally like following:
- Corcoran Group – This hot NYC brokerage set the bar when it comes to real estate folks delving into Pinterest. Amazing job showcasing New York food, sites, and more.
- Leslie Ebersole
- Josette Skilling
- Hunter Reed Luxury Real Estate
- Zillow – Great dream home and dream room pics
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