To make their marketing efforts successful, agents want a well rounded marketing program that includes internet marketing avenues as well good offline marketing tactics. One essential piece of an offline marketing plan is a good print newsletter sent to the agent’s sphere of influence or farm.
Newsletters are a fantastic way to put yourself in front of your contacts and provides them with great information. The problem that many agents run into is writing the articles or finding good content to put into the newsletter. Some agents are just not natural writers, and need a little extra help. The other problem is getting the newsletters them printed and mailed, or finding time to do it yourself.
The following are some of my favorite print newsletter resources that provide the content for you, and allow you customize to your branding, etc. Also many of these will not only print them for you, but can mail them to your list for you, or ship them to you to mail yourself.
- The Personal Marketing Company – They have fantastic looking print newsletters to choose from with different themes. They also give you the option to have them mail to your list for you each month, or deliver for you to mail on your own.
- Rainmaker Newsletters from Gooder Group - This happens to be one of my own clients favorites. They provide great content to different kinds of market segments you wish to target. They can mail it for you, or send it to you to mail yourself.
- In Touch Today – Another company that does fantastic looking newsletters, with great content, and options for customization. They also have the 12 month mailing options, or will ship the printed pieces to you.
- Sharper Agent – Sharper agent has newsletters that can be sent in an email version or in print. They provide great content, look pretty snappy and you can have them print, or you can arrange the printing on your own (take file to local printer or otherwise). They do not handle the mailing of the newsletters for you though, if that’s what you’re looking for.
- REA Mark or Sparrow and Jacobs – These two companies are pretty similar and also do some great newsletters. They do not handle the mailing for you, but do do up a nice newsletter for great prices.
Of course, you can have your Real Estate Virtual Assistant help you handle all aspects of your print newsletters, from providing the content, manage your newsletter campaigns with companies like the above, or even handle the mailing services.
Megan Barber is a Real Estate Virtual Assistant, owner of Barber Virtual Assisting Solutions, LLC, and runs blogs, The BVAS Connection and The Virtual Perception. Megan has been in a Virtual Assistant for 4+ years and has spent 10+ years doing the “behind-the-scenes” work in the real estate industry assisting agents with their real estate marketing and transaction needs.
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